Founder of ‘Black Men Smile’ sees surge in support after Target boycott

The founder of the social media movement ‘Black Men Smile’ has reported a significant increase in support and engagement following a boycott of Target stores. The movement, which aims to challenge negative stereotypes and promote positivity among black men, gained widespread attention after its founder, Michael Cubbage, called for a boycott of Target due to their lack of diversity in their advertising campaigns.

Increased support and engagement

• Since the boycott, ‘Black Men Smile’ has gained over 10,000 new followers on Instagram.
• The movement’s hashtag, #BlackMenSmile, has been used over 50,000 times on social media.
• Cubbage has received numerous messages of support and gratitude from black men and their families.

Challenging stereotypes and promoting positivity

• ‘Black Men Smile’ aims to break down negative stereotypes and promote positive representation of black men in media and society.
• The movement encourages black men to share photos of themselves smiling and to spread positivity through their social media platforms.
• Cubbage hopes to inspire and empower black men to embrace their true selves and to challenge societal expectations.

Main takeaways

The founder of ‘Black Men Smile’ has seen a surge in support and engagement following a boycott of Target stores. The movement aims to challenge negative stereotypes and promote positivity among black men, and has gained widespread attention and support on social media. Through this movement, Cubbage hopes to inspire and empower black men to embrace their true selves and challenge societal expectations.