East Bay Bar Takes Stand Against Liquor Brands Pulling Pride Sponsorships

The Ivy Room, a popular bar in the East Bay area, has announced that it will no longer serve liquor brands that have withdrawn their sponsorships from Pride events. This decision comes after several major liquor companies, including Absolut and Tito’s, pulled their support for Pride celebrations due to concerns over COVID-19.

Boycott in Support of LGBTQ+ Community

The Ivy Room’s boycott is a show of solidarity with the LGBTQ+ community, which has been disproportionately affected by the pandemic. Pride events serve as important spaces for the community to come together and celebrate their identities, and the withdrawal of sponsorships has been seen as a betrayal by many.

Impact on Local Businesses

The decision to boycott these liquor brands will have a significant impact on the Ivy Room’s bottom line, as well as other local businesses that rely on Pride events for revenue. However, the bar’s owner, Summer Gerbing, believes that taking a stand is more important than profit.

Support from Customers and Community

The Ivy Room’s decision has received overwhelming support from its customers and the community. Many have praised the bar for standing up for what they believe in and using their platform to make a statement.

Main Takeaways

• The Ivy Room, a popular bar in the East Bay, has announced a boycott of liquor brands that have withdrawn their sponsorships from Pride events.
• The boycott is a show of support for the LGBTQ+ community and their right to celebrate their identities.
• The decision will have a significant impact on the bar’s revenue, but the owner believes that taking a stand is more important.
• The boycott has received widespread support from customers and the community.

In conclusion, the Ivy Room’s boycott sends a powerful message to liquor brands and the community that standing up for marginalized communities is more important than profit. It also highlights the impact of the pandemic on the LGBTQ+ community and the importance of supporting local businesses during these challenging times.