Meghan Markle’s Lifestyle Brand Gets a New Name: ‘As Ever’ Explained
Meghan Markle’s Lifestyle Brand Gets a New Name: ‘As Ever’ Explained
Introduction to the Rebranding
Meghan Markle, the Duchess of Sussex, has rebranded her lifestyle brand, previously known as “The Tig,” to a new name: “As Ever.” This change marks a significant shift in her entrepreneurial journey, reflecting her evolving personal and professional identity.
Why the Name ‘As Ever’?
The choice of the name “As Ever” is both intriguing and meaningful. It encapsulates Meghan’s vision for the brand, emphasizing continuity, authenticity, and timelessness. The name suggests a commitment to staying true to oneself and maintaining a consistent ethos, regardless of changing circumstances.
Key Features of ‘As Ever’
- Focus on Wellness: The brand will continue to prioritize wellness, offering products and content that promote a balanced lifestyle.
- Emphasis on Sustainability: Sustainability remains a core value, with eco-friendly practices and products at the forefront.
- Empowerment and Inclusivity: ‘As Ever’ aims to empower individuals and celebrate diversity through its offerings.
What to Expect from ‘As Ever’
Fans and followers can anticipate a range of new products and initiatives under the ‘As Ever’ banner. The brand is expected to expand its reach and influence, leveraging Meghan’s global platform to inspire positive change.
Conclusion
Meghan Markle’s rebranding of her lifestyle brand to “As Ever” signifies a fresh chapter in her entrepreneurial endeavors. With a focus on wellness, sustainability, and empowerment, ‘As Ever’ promises to deliver meaningful and impactful experiences to its audience. This rebranding not only reflects Meghan’s personal growth but also her commitment to making a lasting difference in the world.
